Case Study: wOkularach.pl boosts conversion with e-point SA’s new lens configurator

wOkularach.pl boosts conversion and cuts cart abandonment with e-point SA in 5 months

wOkularach.pl, a Polish eyewear e-commerce platform, faced challenges with a high cart abandonment rate due to a complex and unintuitive process for configuring corrective lenses. The platform's overwhelming product list and difficult management system prompted them to partner with e-point SA for a solution built on Magento and a React-based front end.

e-point SA developed and implemented a new, intuitive lens configurator and a streamlined product management module. They also integrated Unleash for A/B testing to optimize the user experience. This solution significantly simplified the purchasing process for customers, leading to e-point SA's client reporting an increase in conversion rates, a reduction in abandoned carts, and improved operational efficiency for their administrators.

wOkularach.pl