Case Study: X5 Retail Group improves Pyaterochka shopping with e-Legion's mobile app

X5 Retail Group launches Pyaterochka app features in 3-month pilot with e-Legion

X5 Retail Group, a leading food retailer in Russia, sought to enhance the mobile application for its Pyaterochka proximity store chain to make shopping more convenient for its regular customers. The vendor e-Legion was engaged to work on the existing app, with the challenge of maintaining its operation for a large user base while simultaneously developing new architecture and functionality.

e-Legion redesigned and rewrote the iOS and Android applications from scratch, introducing features like a product catalog and a unique Guest Community product called Spy Club. This solution automated in-store quality assessments and significantly improved key metrics. The vendor's work resulted in a mobile app that saw MAU for the Spy Club feature rocket from 66,469 to 200,000 during a pilot, and it surpassed a standard mystery shopper system in all quality indicators.

X5 Retail Group