Case Study: Big Orange achieves dynamic, on-brand menu updates with E Display digital menu boards

Big Orange rolls out digital menu boards across Canada and the US in minutes with E Display

Big Orange, a rapidly expanding healthy-drinks franchise, faced challenges with traditional static menu boards. These boards were unappealing, created a stale in-store experience, and prevented the promotion of the full menu or special deals. The franchise selected E Display to implement a digital menu board solution to modernize their locations and enhance customer engagement.

E Display installed a fully-managed digital signage solution using their Signage-as-a-Service platform. This allowed Big Orange to centrally manage dynamic content, run promotions chain-wide, and automatically update menus. The results from the initial Ontario location included improved sales, a stronger brand image, and reduced perceived wait times for customers, leading to a full rollout across all US and Canadian stores by E Display.

Big Orange