Case Study: Preserve Montana clarifies its brand and stands out with A&E Design

Preserve Montana refreshes its brand with A&E Design to clarify its mission across 3 core themes

The nonprofit Preserve Montana, formerly known as Montana Preservation Alliance, faced the challenge of standing out in a crowded market. Their outdated name and logo caused confusion with similar organizations and failed to clearly convey their mission of protecting Montana's history, landscapes, and culture. They partnered with vendor A&E Design for visioning and branding services to revitalize their identity.

A&E Design tackled this by creating a new action-oriented name, a fresh logo inspired by Montana's beauty, and a cohesive visual identity system. The solution included a versatile logo that could be used whole or as individual icons, plus a full suite of professional branding materials. This empowered Preserve Montana with a clear, compelling message and a distinctive brand to continue providing preservation and learning opportunities across the state.

Preserve Montana