Case Study: Mystery Ranch expands brand reach and consistency with A&E Design

Mystery Ranch expands brand reach over five years with A&E Design

The customer, Mystery Ranch, an iconic Montana-based brand known for its rugged backpacks, faced a challenge where its marketing demands were outpacing its internal team's capacity as the company grew. They needed to maintain brand consistency while targeting diverse audiences, from hunters to urban commuters. To address this, they sought the expertise of the vendor, A&E Design, for graphic design and branding support.

A&E Design implemented a solution by serving as an external marketing partner for five years, providing strategic execution across nearly every medium. They delivered consistent branding across print catalogs, digital websites, physical retail popups, and tradeshow booths. As a result, Mystery Ranch successfully broadened its brand reach and engaged its diverse audiences more effectively, an amplified market presence that ultimately contributed to the company being acquired by YETI.

Mystery Ranch