Case Study: Heritage Missoula honors its legacy with historic preservation branding by A&E Design

Heritage Missoula installs first historic marker at Missoula Public Library with A&E Design

Heritage Missoula, an organization dedicated to preserving community spirit and civic pride in Missoula, Montana, faced challenges with its previous brand identity, which suffered from poor legibility and a lack of flexibility. They partnered with A&E Design for graphic design, visioning, and branding services to create a refreshed identity that would honor their mission while being more practical.

A&E Design developed a new brand identity that blends historical inspiration with modern design, featuring a logo inspired by the local landscape, a new tagline, and a versatile color and typography system. The solution included a flexible signage system to mark impacted places, with the first installation at the Missoula Public Library. This cohesive new identity empowers Heritage Missoula to build on its impact, inspire community pride, and leave a lasting impression.

Heritage Missoula