Case Study: HC Design builds a stronger foodservice brand with A&E Design

HC Design launches a new brand system in 7 pages with A&E Design

The customer, HC Design, sought to establish a stronger market presence and needed to refresh its brand visuals and clarify its messaging. To address this challenge, they partnered with the vendor A&E Design for graphic design and branding services.

A&E Design redefined HC Design's brand direction, voice, and tone, creating a bold new visual identity. The solution included a logo inspired by a stove burner, a strong color palette, and conscientious photography direction. This new branding was applied to a series of collateral pieces, including a website and tradeshow booth, to help HC Design effectively tell its story and achieve its goal of a stronger market presence.

HC Design