Case Study: Bridgestone achieves faster, auditable trade agreement processing with e-bate

BridgeStone - Customer Case Study

Bridgestone, the world’s largest tyre manufacturer, was processing trade agreements manually across the UK and Nordics, creating hundreds of agreements over a 4–6 week period. This put heavy strain on the Finance team, caused errors and poor customer experience, and made it difficult to respond quickly to market changes. e-bate provided the calculation engine and a bespoke front end to digitize the agreement process alongside SAP.

With e-bate, Bridgestone gained an end-to-end automated platform covering budget creation, agreement issuance, renegotiation, approvals, and customer acceptance. The results included a single source of truth, full audit trails, faster processing from weeks or days down to hours or minutes, improved accuracy, and reduced manual intervention. The solution also delivered greater transparency and better protection for both Bridgestone and its customers, with measurable activity including 61,571 terms completed and 2,846 changes through the approvals workflow.

BridgeStone

Sally Snelson

Pricing Specialist