Case Study: Couchsurfing achieves a 23% improvement in click-to-convert rate with Dyspatch

How Couchsurfing achieved a 23% improvement in click-to-convert rate through copy A/B testing

CouchSurfing, the global travel community connecting millions of people across more than 200,000 cities, wanted to improve the performance of its paid Verification feature. The team needed a better way to communicate the value of verification and increase member conversion, so it turned to Dyspatch’s Sendwithus email testing capabilities to experiment with messaging in email first.

Using Dyspatch’s Sendwithus platform, CouchSurfing A/B tested copy variations in an email promoting verification. The winning message, “Verification makes it 2x easier to find a host,” drove a 23% improvement in click-to-convert rate, and the learning was then carried over to the verification landing page and other marketing assets.

CouchSurfing

Alli Shea

Head of Growth Markerting