Case Study: Homebase cuts email production time by 80% with Dyspatch

Homebase cuts email production by 80% with Dyspatch

Homebase, a workforce management software company serving over 150,000 small businesses, faced a significant challenge with its email production. Their lifecycle marketing team was spending excessive hours manually coding HTML in Iterable, which slowed down their campaign velocity and took time away from strategic work. They turned to the vendor Dyspatch for a solution to streamline their email creation process.

By implementing Dyspatch, Homebase rebuilt its email design system with a shared component library and utilized AI tools like Scribe. This allowed the marketing team to self-serve and build emails quickly without writing code. The results were substantial, as Dyspatch enabled Homebase to cut email production time by 80%, reducing build time from over 30 minutes to just 15-25 minutes per email. This saved the team 4-10 hours per week, which they reinvested into higher-impact strategic initiatives, segmentation, and personalization, all while maintaining brand consistency.

Homebase