Case Study: Hairburst achieves faster, scalable multilingual email production with Dyspatch

Hairburst builds emails 10x faster with Dyspatch

Hairburst, a premium beauty brand, faced significant challenges in scaling its email production to support its rapid expansion across 11 European markets. Their manual, design-dependent process, which relied on Figma and manual translations, created bottlenecks and could not handle variable text lengths across nine different languages. To overcome this, Hairburst partnered with the email template platform Dyspatch to find a solution that would unify their operations without compromising their sophisticated brand vision.

By implementing Dyspatch, Hairburst built a library of design-approved templates and custom blocks, which eliminated their dependency on designers for every email. This solution empowered their CRM team to build sophisticated, on-brand emails independently and at speed. The results for Hairburst were transformative: they achieved a 100% reduction in design team dependency, unified email operations across all markets, and reduced production cycles from weeks to hours, all while maintaining their iconic design across every language.

Hairburst