Case Study: Hunter Industries achieves faster localized email creation with Dyspatch

Building localized emails with global reach in minutes

Hunter Industries, a global manufacturer of irrigation and outdoor lighting equipment, needed a faster, more reliable way to create and localize emails for international audiences. With a small marketing team and a growing global footprint, their manual spreadsheet-based workflow was slow, error-prone, and costly, especially when making small changes across multiple languages. They turned to Dyspatch, using its no-code email builder and Smartling integration.

Dyspatch built Hunter a bespoke email design system with custom content blocks and personalization, enabling the team to create a new email in about 15 minutes and localize content with one click instead of spending 20 minutes per locale. The result was faster time to market, fewer human errors, easier syncing to Pardot, and lower localization costs by reusing translated content across templates. Hunter also praised Dyspatch’s responsive support and ongoing platform improvements.

Hunter

Ilker Akbas

Former International Marketing Specialist