Case Study: Viben Toys creates a private, branded warranty experience with Dyrect

Viben Toys cuts warranty operations costs by 30% with Dyrect

Viben Toys, a personal wellness brand, faced significant challenges with its warranty process, which relied on informal email registrations and unstructured claims. This created a disjointed, off-brand experience for customers who value privacy and brand consistency. The manual verification of dealer proof-of-purchase and lack of a self-service portal also created operational inefficiencies for their team. To address this, they turned to the vendor Dyrect and its Claims Management and Customer Self-Service Portal modules.

Dyrect implemented a fully private, on-domain warranty experience for Viben Toys. The solution included a branded warranty hub, structured product registration, a guided claim form with integrated dealer validation, and a returning-customer portal. This allowed customers to manage warranties seamlessly on the Viben website without third-party redirects. For Viben Toys, the results were a 30% average reduction in warranty operations costs, faster claim processing, and the capture of valuable first-party customer data. Dyrect delivered a branded, scalable workflow that met the specific needs of the sensitive product category.

Viben Toys