Case Study: Velotric builds a first-party dealer customer network with Dyrect

Velotric adds 10,000+ warranty registrations with Dyrect

Velotric, an e-bike company selling via Shopify and a dealer network, faced a fragmented warranty registration process. Their custom-built system required engineering support and created operational headaches, especially for capturing customer data from riders who purchased through dealers. This limited their direct marketing reach and made fulfilling a free accessory offer manual and inefficient. They turned to Dyrect for its warranty management and product registration solutions to unify this post-purchase experience.

Dyrect implemented a two-path registration flow that integrated with Shopify, catering to both online and in-store buyers. This solution automated accessory fulfillment and, most importantly, captured first-party data from dealer customers. As a result, Velotric processed over 10,000 warranty registrations in six months, adding 7,000 dealer customers to their marketing funnel. Dyrect helped Velotric significantly reduce manual work and build a direct relationship with its entire customer base.

Velotric