Case Study: TORCH Onboards 12,000+ Customers in 6 Months with Dyrect

Onboarding 12,000 + customers in just 6 months was NO JOKE for us at TORCH

TORCH, a US-based cannabis products company in the beauty and personal care industry, faced significant challenges in understanding its customer base. With the majority of its sales occurring offline, TORCH lacked data on who its users were and was also prohibited from using standard digital marketing channels like Google and Facebook ads. To build loyalty and gather customer information, they partnered with vendor Dyrect to implement a loyalty solution.

Dyrect provided a custom rewards program for TORCH that included QR codes on product packaging, which directed users to a dedicated landing page for registration and redemption. This solution successfully onboarded over 12,000 customers in just six months. The program led to a 40% increase in revenue over a four-month period, created a base of loyal customers, and enabled effective upselling and cross-selling opportunities for the brand.

TORCH

Zac Stern

Marketing Director