Case Study: NUUK cuts warranty resolution time by 50% with Dyrect

NUUK cuts warranty resolution time by 50% with Dyrect

Nuuk, a design-first home appliance brand in India, faced significant challenges in managing after-sales service and warranty claims across its six diverse product categories. Their process was fragmented, relying on manual methods like emails and spreadsheets, which led to inconsistent handling, delayed resolutions, and poor customer visibility. To overcome these issues, Nuuk partnered with the vendor Dyrect to implement its post-purchase experience platform.

Dyrect provided a unified system that automated the entire warranty process, from product registration via QR code scans to intelligent ticket routing and logistics orchestration. The solution included quality control steps to validate claims and integrated seamlessly with Nuuk's existing tools. This implementation by Dyrect resulted in a 50% faster warranty resolution time, a 3x increase in warranty registrations, and a 30% reduction in warranty operations costs, significantly improving both customer experience and operational efficiency.

NUUK