Case Study: Kapila Agro Group achieves 20% repeat sales growth with Dyrect

Kapila’s smart technological move that led to a 20% growth in repeat sales by onboarding more than 1 Lakh Farmers in just 9 months

Kapila Agro Group, a major cattle feed producer in India, faced challenges in educating and engaging a vast, geographically dispersed farmer network to drive loyalty and repeat sales. They sought a way to centrally manage complex reward schemes and gain insights into their wide distribution network. To address this, they partnered with vendor Dyrect for its advanced Loyalty and Consumer Engagement solution.

Dyrect implemented a simple, QR code-based platform that automated Kapila's loyalty programs, enabling schemes like points per SKU and scratch cards. This solution allowed for centralized management and real-time analysis of consumer behavior. As a result, Kapila successfully onboarded over 100,000 farmers in just nine months and achieved a 20% growth in repeat sales, significantly boosting their market credibility and consumer engagement.

Kapila Agro Group

Priyanka Wadhwa

Managing Partner