Case Study: IN2 Nutrition increases customer engagement and streamlines post-purchase experience with Dyrect

IN2 was able to increase customers' LTV and streamline post-purchase experience

IN2 Nutrition, a sports and lifestyle nutrition company in India, faced challenges with high customer acquisition costs, low retention rates, and a lack of direct consumer connection. Their traditional marketing approaches made it difficult to stand out in a competitive market and combat issues like counterfeit products. They chose to implement the loyalty solution from vendor Dyrect to address these problems.

Dyrect provided a QR code-based system that streamlined the post-purchase experience. This solution enabled product verification, a seamless loyalty program, and efficient data collection. As a result, IN2 Nutrition increased customer engagement and participation by 50%. Dyrect's platform helped the company increase customer lifetime value (LTV) and build a direct connection with its consumer base.

IN2 Nutrition

Jackie Inder Thadani

Director