Case Study: Digitek boosts warranty registrations and after-sales efficiency with Dyrect

Digitek unlocks +1 year warranty coverage and cuts warranty ops costs by 30% with Dyrect

Digitek, a leading Indian camera and accessories brand, faced a fragmented after-sales process with no central warranty registration system. This lack of incentive for customers to register, combined with no way to differentiate authorized sales from grey-market purchases, presented a significant challenge. They partnered with vendor Dyrect to implement its Product Registration and Extended Warranties modules.

Dyrect implemented a guided multi-step warranty registration workflow that unlocked an extra year of coverage for partner-brand products like Viltrox. This solution provided a single platform for all after-sales operations, including claims, repairs, and a customer portal. The results included a 30% average reduction in warranty operations cost and a system that now incentivizes registrations while reinforcing authorized sales channels.

Digitek