Case Study: Briggs & Riley increases warranty registrations by 30% with Dyrect

Briggs & Riley increased their email and phone Subscribers by 30% with Dyrect

Briggs & Riley, a luggage and accessories brand, faced challenges with its custom-built warranty registration system. Their process required customers to create a Shopify account, which led to low registration rates, a poor customer experience, and a lack of integration with their marketing automation tools. They sought a more robust solution to improve this critical part of their post-purchase experience and partnered with Dyrect for its warranty management service.

Dyrect implemented a seamless warranty registration solution that eliminated the need for customers to sign up for an account, directly addressing the previous drop-off issue. This new system integrated with Briggs & Riley's marketing tools, Klaviyo and Attentive, allowing for targeted campaigns. As a result, the brand achieved a 30% increase in email and phone subscribers and a 110% increase in customer engagement.

Briggs & Riley