Case Study: Beetles Gel achieves branded product activation and priority support with Dyrect

Beetles Gel cuts warranty ops costs by 30% with Dyrect

Beetles Gel, a leading at-home gel-nail brand, faced significant challenges after expanding into hardware products like UV/LED lamps. Their previous system for handling warranties relied on generic forms and manual tracking, which was inefficient and did not reflect their brand's quality. They needed a solution to manage serial-level product activation, warranty coverage, and priority support entitlement seamlessly. To address this, they turned to the vendor Dyrect and implemented its Product Registration and Extended Warranties modules.

Dyrect provided a branded warranty activation and support system hosted on Beetles Gel's own domain. This solution automated warranty tracking for up to 24 months, enabled priority support for verified owners, and created a unified customer record across all sales channels. The measurable outcome was a 30% average reduction in warranty operations costs. Additionally, the new system increased customer activation rates by framing it as a value-added step and provided the support team with reliable, instant verification for entitlement-based routing.

Beetles Gel