Case Study: Ipsos MORI achieves efficient large-scale SMS delivery and actionable click-through insights with Dynmark’s Intelligent Tracking

Ipsos MORI - Customer Case Study

Ipsos MORI, a leading UK market research firm, runs the annual National Student Survey inviting final-year undergraduates to review their university experience. Their challenge was to efficiently deliver large volumes of survey invitations as part of a multimode approach while tracking who clicked links, when, from where and on what device to inform planning.

Dynmark supplied its Intelligent Cloud platform and Intelligent Tracking service, enabling Ipsos MORI to send unlimited, uniquely tracked SMS links through an easy-to-use portal. The solution delivered efficient high-volume distribution plus detailed click-through, timing, location and device reporting, giving Ipsos MORI actionable insights into response behaviour and smartphone usage.

Ipsos

Zara Bryson

Ipsos MORI