Case Study: Gala Bingo achieves increased customer engagement and footfall with Dynmark's enterprise SMS solution

Gala Bingo - Customer Case Study

Gala Bingo, the UK's largest bingo operator with over 140 clubs, 4,500 staff and more than one million customers a year, needed a reliable way to maintain footfall and improve customer engagement. They required an SMS solution that could handle very high volumes while also enabling more targeted, segment-driven communications to support promotions, direct mail and immediate customer service messages.

Since 2006 Dynmark has provided enterprise SMS services that combine high-volume delivery with audience segmentation, strategic advice, best-practice guidance and robust reporting at a competitive price. The service is used for promotional and real-time messages, helping Gala reduce direct marketing costs, boost customer engagement and confidently develop more effective, targeted campaigns.

Gala Bingo

Ricky Moxon

CRM Manager, Gala Bingo Retail