Case Study: Eurotunnel achieves reliable real-time operational messaging and reduced service disruptions with Dynmark's Cloud SMS platform

Eurotunnel - Customer Case Study

Eurotunnel operates paired terminals on the English and French sides of the Channel and needed a reliable, timely way to coordinate front-line staff, managers and rapid-response teams and to inform passengers during peak times and disruptions. Dynmark took over the SMS service in December 2009, and Eurotunnel now averages about 100,000 messages per month, most of them automatically generated operational alerts to minimise disruption and keep staff informed.

Using the Dynmark Cloud Platform and its carrier relationships, Eurotunnel implemented dependable, cost-effective SMS routing for operational teams (road marshals, bus drivers, etc.) and passenger reminders; the service proved especially valuable during the 2010 snow-related travel problems. The result was improved interoperability, fewer terminal disruptions, positive passenger engagement during peak periods, and strong endorsement from Eurotunnel staff for SMS as an effective communications channel.

Eurotunnel

Geoff Bishop

Engagement Manager