Case Study: M&Co achieves higher customer engagement and improved ROI with Dynmark SMS solutions

Driving Customer Engagement and Satisfaction through Targeted Messaging

M&Co, one of the UK’s largest privately owned fashion retailers with nearly 300 stores and over 200,000 weekly transactions, needed to boost customer engagement and loyalty through more effective SMS communications. They sought a user-friendly, flexible SMS partner that could deliver targeted, timely messages and improve campaign ROI while supporting rapid campaign turnarounds.

Since 2012 Dynmark has provided a cost‑effective, responsive SMS platform for flash sales, reward welcome messages, targeted birthday offers and personalised direct marketing. The targeted messaging strategy has delivered higher response rates than any other channel, driven website traffic and store footfall, and continues to be refined through ongoing testing to optimise engagement and ROI.

M&CO