Case Study: Coral achieves 20% lift in event campaign engagement with Dynmark SMS platform

CORAL - Customer Case Study

Coral, a sports betting provider, needed a way to reach customers instantly and drive “in-play” betting during live events where email often failed. With users increasingly on mobile and attending all-day events like horse racing and golf, Coral faced low pre-event take-up and missed opportunities to engage customers at the moment they were most likely to bet.

They implemented Dynmark’s SMS platform and automated FTP workflows to deliver targeted, event-specific messages (e.g., in-play Accumulator offers) and follow up by email, using tracking to refine timing and retarget audiences. The non-intrusive, mobile-first approach delivered significantly higher in-the-moment uptake, including a reported 20% lift in golf campaign engagement, better conversion on accumulator promotions and improved campaign ROI, backed by reliable support from Dynmark.

Coral

Steve Talbot

Head of CRM