Case Study: CFO Lending achieves increased ROI and over £11,000 savings with Dynmark

CFO LENDING LTD - Customer Case Study

CFO Lending, a leading UK online payday lender that sends over 3 million SMS messages per quarter, needed to improve the efficiency and effectiveness of its messaging — reducing wasted sends to inactive numbers and ensuring customers received links compatible with their handset.

Using Dynmark’s Campaign Manager with Intelligent Filtering and Intelligent Tracking, CFO Lending now targets only active numbers and detects customers’ operating systems to send the correct links. Since adopting the service they’ve processed over 4 million messages, filtered about 900,000 inactive numbers, saved more than £11,000, and seen a measurable increase in ROI and campaign performance.

CFO Lending

Daniel Bishop

Office Manager, CFO Lending