Case Study: Recruitment firm Goodman Masson achieves 10%+ annual revenue growth and unified real-time reporting with Dynistics Active Dashboards

Goodman Masson - Customer Case Study

Goodman Masson is an award-winning financial recruitment firm with over 20 years’ experience and 150+ staff across London and Düsseldorf. The business held large volumes of data in disparate systems (finance, payroll and CRM), which meant roughly an hour a day was wasted collating reports, information was often out of date or inconsistent, and the team lacked a single, real‑time "version of the truth" for forecasting and spotting opportunities.

In 2011 Goodman Masson implemented Dynistics Active Dashboards (later upgraded to dashboard 2.0), merging their systems into a single, visual, drill‑down reporting platform. The dashboards eliminated manual reporting, improved operational insight and training, and helped drive sustained performance — annualised revenue has grown by more than 10% year‑on‑year for the past five years and headcount has increased by over 30%.

Goodman Masson

John Lawson

Finance Director