Case Study: Vitality achieves faster partner integrations and a 65% reduction in customer churn with Dynatrace

Vitality creates healthy customer experiences and brings innovation to life with Dynatrace

Vitality is a UK health and life insurer with over 1 million members whose rewards-driven proposition encourages healthier behaviour by linking wearables, apps and partner benefits. As the business moved to a hybrid, cloud‑native AWS and microservices architecture, the growing number of device and partner integrations created significant complexity that threatened member experience and slowed time to market.

By adopting Dynatrace’s automated, AI‑driven observability, Vitality simplified its digital stack, enabled autonomous operations and introduced proactive servicing. The result: partner integration and rollout times fell from three months to three weeks, policy lapse/customer churn dropped by about 65%, teams gained productivity to focus on innovation, and Vitality estimates material financial benefits (roughly £200k saved per 100 retained customers per year, or ~£1M over a member’s lifetime).

Vitality

David Priestley

Chief Digital Officer