Case Study: U-Haul achieves faster innovation and fewer war rooms with Dynatrace

U-Haul shifts faster with Dynatrace

U-Haul, the world’s largest DIY moving and storage rental company operating across all 50 U.S. states and 10 Canadian provinces with 22,000 locations and a massive fleet, relied on a custom, highly complex cloud software ecosystem to run bookings, logistics, pricing and verification. As the platform scaled, monitoring became fragmented and reactive—teams were frequently pulled into late-night war rooms to sift through data, degrading innovation velocity, user experience and work/life balance while threatening revenue from slow or faulty digital journeys.

By consolidating monitoring onto Dynatrace’s automatic, AI-driven observability platform, U-Haul gained real-time root-cause insights (Davis), session replay visibility and business analytics across applications and microservices. The result: faster, proactive fixes and CI/CD improvements, fewer emergency war rooms, better developer work/life balance, and measurable improvements in customer experience, conversions and revenue.

U-Haul

Brian Rutherford

Director of Software Development