Case Study: Rack Room Shoes achieves a 25% increase in conversions with Dynatrace

Rack Room Shoes increases conversions by 25%

Rack Room Shoes, a leading U.S. footwear retailer with about 550 stores and 6,000 employees, needed to become digital‑first to compete. After migrating its SAP Hybris storefronts to a hybrid cloud on Google Cloud Platform to accelerate features and integrations, the added complexity made full‑stack observability difficult and hindered seamless customer experiences and conversion optimization.

Rack Room Shoes deployed Dynatrace for full‑stack observability and AI‑assisted insights (Davis), using Session Replay to analyze every user journey and precise root‑cause detection to cut false positives. By creating one source of truth across IT and business teams, the solution freed roughly 30% more time for customer‑focused innovation and helped increase online conversions by 25%, driving higher revenues.

Rack Room Shoes

Kevin McNall

Director of Digital Projects and Practices