Case Study: FTD Companies achieves end-to-end observability and higher peak‑season conversions with Dynatrace

FTD flourishes in peak season with Dynatrace

FTD, one of the world’s largest florist networks operating in over 125 countries, launched a fully cloud-based, microservices e-commerce platform as part of a major digital transformation. To ensure seamless customer journeys during peak season the company needed modern, end-to-end observability across its new platform and a way to eliminate monitoring blind spots.

FTD implemented Dynatrace’s automatic, AI-powered observability to monitor customer journeys, surface precise root causes in real time, and proactively resolve issues before customers were affected. The result was higher conversions and maximized revenues during the busiest period, faster release cycles through CI/CD automation, shorter mean-time-to-resolution, and overall smarter, more efficient operations.

FTD Companies

Jay Topper

Chief Digital Officer