Case Study: ASICS prevents 5% revenue loss and maximizes site conversions with Dynatrace

ASICS optimizes cloud performance and maximizes site conversions with Dynatrace

ASICS, a global sporting-goods manufacturer and retailer with $3.6bn in turnover, relies on digital commerce to drive growth. After migrating key B2C and B2B SAP Customer Experience applications to AWS for the US, Australia and New Zealand, the cloud environment grew complex and made it hard to pinpoint performance issues—risking lost conversions during peak shopping periods like Black Friday.

ASICS deployed Dynatrace’s AI‑powered platform, which automatically mapped the SAP CX/AWS environment and delivered instant, end-to-end visibility and root-cause analysis. Dynatrace quickly identified an increased error rate in a third-party payment gateway affecting 5% of customers, enabling a fast fix that prevented potential revenue loss and maximized site conversions.

ASICS

Greg Anderson

Manager, Global Solution Delivery Team