Case Study: Al Masraf achieves improved digital banking reliability and faster issue resolution with Dynatrace

Al Masraf optimizes digital banking experiences with Dynatrace

Al Masraf, a leading Gulf banking and trade‑finance provider, was modernizing its front‑ and back‑end processes and moving to the cloud but lacked sufficient observability. Teams depended on siloed, manual log analysis and often learned about performance or availability problems from customer complaints, leaving them in constant firefighting and risking reliable 24/7 online and mobile transaction service.

To fix this, Al Masraf deployed Dynatrace Managed across its hybrid estate to monitor 49 critical applications, gaining end‑to‑end transaction visibility and AI‑driven root‑cause analysis. The solution accelerated incident resolution, improved user‑acceptance testing and deployment quality, and underpinned a new 24/7 NOC—boosting application performance and the customer experience while enabling plans to expand Dynatrace across cloud and on‑prem systems.

Al Masraf

Mohamad Al-Damassy

Head of IT