Case Study: Abercrombie & Fitch achieves accelerated cloud-native transformation and instant OpenShift observability with Dynatrace

Abercrombie & Fitch accelerates transformation with Red Hat OpenShift Container Platform and Dynatrace

Abercrombie & Fitch Co., a global apparel retailer, modernized its e-commerce platform by moving to a cloud-native microservices architecture on Red Hat OpenShift. The shift improved CI/CD and DevOps but exposed a critical gap: its legacy monitoring was blind to containerized workloads and required manual script injection, limiting visibility and slowing transformation.

A&F chose Dynatrace for its Red Hat partnership, OneAgent automatic instrumentation, and AI-powered Davis engine. Dynatrace delivered full-stack observability across OpenShift in hours (versus days with the old tool), accelerated the migration, automatically instruments new microservices, and enforces AI-driven quality gates—resulting in greater stability, faster onboarding, and improved collaboration across teams.

Abercrombie & Fitch

Jay Summerlot

IT Director