Case Study: Virgin Media boosts brand insights with Dynata

Virgin Media - Customer Case Study

Virgin Media partnered with Dynata to understand how its TV Edit microsite influenced customer engagement and key brand metrics, including brand perception, product consideration, preference, advocacy, and purchase intent. The challenge was to determine whether visiting the microsite strengthened the broader Virgin Media brand and improved the effectiveness of its marketing efforts.

Dynata implemented its Campaign Effectiveness & Optimisation solution using a test-and-control approach with a first-party opted-in panel and a 15-minute online survey of website visitors versus non-visitors. The study helped Virgin Media assess the microsite’s value, identify which content and products resonated most, better understand customer priorities, and make more informed decisions to optimize the site and customer experience.

Virgin Media

Tom Coombes

Senior Research Manager