Case Study: Top Global Sportswear Brand achieves breakthrough innovation for wheelchair athletes with Dynata

Top Global Sportswear Brand reaches 100% of wheelchair athlete audience in under 10 days with Dynata

Dynata provided its consumer audience data and research services to help MakerSights, a modern research partner for apparel brands, address a significant challenge. Their customer, a top global sportswear brand, needed to understand the product preferences of a highly niche and underrepresented audience: wheelchair athletes, who represent only 2% of the population. The brand required fast, reliable, and high-quality data to fuel smart product assortment decisions for this hard-to-reach segment.

The solution implemented by Dynata involved sourcing 100% of the required hyper-niche audience data in less than 10 days. Dynata's expertise in survey design and audience targeting enabled MakerSights to quickly gather actionable insights. As a result, the sportswear brand designed an industry-first innovation: a uniform that empowered seated athletes with speed and comfort, transforming a piece of clothing into a symbol of empowerment and inclusion.