Case Study: The RepTrak Company expands global stakeholder monitoring with Dynata

The RepTrak Company expands stakeholder monitoring to 19 groups with Dynata

The RepTrak Company, a leading reputation data and insights company, needed to significantly expand its corporate reputation monitoring from 2 to 19 distinct stakeholder groups. Their challenge was to gather a large, geographically diverse respondent sample with equal representation while maintaining the data integrity their global clients rely on. To achieve this, RepTrak partnered with Dynata.

Dynata developed a tailored sampling plan, providing RepTrak with access to 130,000 respondents per month across 50 countries and administering surveys in 31 languages. This solution from Dynata enabled RepTrak to gather insights from 1.5 million annual respondents. The partnership allowed RepTrak to vastly expand its product offerings and its global database, which now includes over 100 stakeholder groups, better meeting evolving client needs.

The RepTrak Company