Case Study: Sublime Boosts Brand Awareness and Consideration with Dynata Advertising Solutions

Sublime Proves the Effectiveness of Their Campaigns Among Affluent Audiences with Dynata Advertising Solutions

Sublime, a digital advertising company in the Azerion Group, wanted to better understand how its campaigns influenced awareness and consideration among affluent audiences while avoiding disruption to the user experience. To meet this challenge, Sublime worked with Dynata and its Advertising Solutions, including cross-device campaign measurement and tagging.

Dynata provided Sublime with a single-source measurement solution using first-party panel data, survey-based methodology, and passive behavioral measurement to quantify campaign lift across the purchase funnel. With Dynata, Sublime’s Insights & Analytics team demonstrated measurable gains, including a 10% increase in unaided awareness, a 4% increase in brand favorability, and a 6% increase in brand consideration.

Sublime

Marie Paret

Marketing and Insights Manager