Case Study: Air France-KLM gains continuous brand insights with Dynata

Re-shaping AIR FRANCE KLM brand study for richer, faster insights

Air France-KLM Group worked with Dynata to improve its annual brand study of air travelers and replace part of it with a continuous brand tracker across 22 key countries. Facing COVID-19 disruption, tighter research budgets, and a need for faster, more actionable insights, the airline group wanted a centralized, user-friendly way to monitor brand performance for Air France, KLM, Transavia, and competitors over time.

Dynata delivered a solution combining its proprietary consumer and business panel, the Dynata Insights Platform, and weekly collaboration to build a centralized dashboard with tailored metrics and regional views. The new tracker gave Air France-KLM continuous, reliable data and stronger links between brand exposure and media investment, driving a two-fold increase in monthly users from 75 to 150 and more than 15,000 dashboard accesses within 18 months.

Air France-KLM Group

Hans Zijlstra

Director CMI