Case Study: Prophet achieves global brand relevance insights with Dynata

Prophet boosts microsite traffic 203% with Dynata

Prophet, a leading global consultancy, faced the challenge of creating a global Brand Relevance Index® to measure the qualities that drive consumer relevance and long-term growth for brands. This required surveying tens of thousands of consumers worldwide about hundreds of brands, necessitating a partner with significant scale and expertise. Prophet chose Dynata for its large, high-quality panel and operational capabilities to field this complex research.

Dynata provided the panel, operational expertise, and responsive partnership needed to successfully execute the massive global survey. The results were compelling, demonstrating a clear link between relevance and financial growth. The annual Index has become a signature asset for Prophet, generating over 75 global press mentions and driving a 203% increase in microsite traffic. Dynata's solution enabled the study to become a leading global measure of brand vitality.

Prophet