Case Study: New Balance improves merchandising strategy with Dynata

New Balance reaches 94% satisfaction with Dynata

New Balance, a global athletic footwear and apparel company, sought to improve its merchandising strategy by identifying where consumers shop for running shoes across its key franchises. Their challenge was to gain these insights among their 'Global Independent' segment and a general population group in the US, UK, and Japan. They partnered with the vendor Dynata to leverage its high-quality panel and global research expertise.

Dynata implemented a survey of 3,600 consumers across the three target countries, providing full research support and consultation. The solution delivered critical results, revealing top pre-shopping activities, key retailers like Amazon and JD Sports, and the primary drivers behind consumer purchases. The measurable impact was significant, with data showing over 90% of consumers were satisfied with their retailer and likely to shop there again. This enabled Dynata's customer, New Balance, to tailor its strategic recommendations and adapt its guidance to each unique market.

New Balance