Case Study: m/SIX boosts ad performance with Dynata Audience Activation Solution

m/SIX boosts conversions 12% and cuts CPEV 41% with Dynata

IPG Mediabrands, supporting a leading global technology brand, needed to achieve superior click-through rates and drive purchase consideration for its client. The challenge was to outperform contextual audience benchmarks on key metrics like cost per engaged visitor. To meet this goal, they partnered with Dynata and leveraged its Audience Activation Solution.

Dynata's solution transformed marketing research and proprietary data into a high-value audience ready for bidding. The implemented audience demonstrated superior performance in A/B testing, resulting in a 12% increase in conversions and a 41% decrease in cost per engaged visitor. By using Dynata, IPG Mediabrands enabled its client to significantly outperform benchmarks across all key performance indicators.

m/SIX