Case Study: Mindshare Ireland achieves faster, more flexible data analysis with Dynata Reporting and Analytics

Mindshare Ireland partners with Dynata for powerful data visualization and story telling across all media studies

Mindshare Ireland, an award-winning global media agency, needed a more flexible and collaborative way to analyze and share data from its important annual “Day in a Life” (DILO) research. Their existing tool made data visualization, sharing, and teamwork difficult, limiting the time available for strategic analysis. Dynata was brought in to help with its Reporting and Analytics solution.

By adopting Dynata’s Reporting and Analytics platform, Mindshare Ireland was able to turn survey data into real-time interactive dashboards, automatically build custom charts and tables, and improve how findings were packaged and shared across the agency. Dynata helped the team save time on data analysis, strengthen collaboration, and make better strategic decisions, leading Mindshare Ireland to roll out the solution across all research studies.

Mindshare Ireland

Eimear McGrath

Research Director