Case Study: International Post Corporation enhances global e-commerce insights with Dynata

International Post Corporation expands e-commerce tracking to 39 countries with Dynata

International Post Corporation (IPC), a leading service provider for the global postal industry, needed reliable data on e-commerce trends and the impact of the cost-of-living crisis on online shopping behaviors across 39 countries. Their challenge was to conduct two large annual tracking studies that provided robust and trustworthy analysis for its member postal operators, while also freeing up internal resources.

Dynata implemented its project management, survey programming, and data processing services, incorporating its AI-powered QualityScore™ tool for automated data cleaning. This solution provided IPC with enhanced data quality and significant time savings. The measurable impact included more than doubling the study's global reach from 17 to 39 countries without extending timelines, and it allowed IPC to focus on creating comprehensive and tailored reports for its members.

International Post Corporation