Case Study: The RepTrak Company achieves faster insights and greater operational efficiency with Dynata

Increased Operating Efficiencies and Speed to Insights to Enrich RepTrak’s Reputation Intelligence Platform

The RepTrak Company, a global reputation data and insights provider, needed a flexible partner that could deliver high-quality data with global reach and speed while improving operational efficiency. To support its reputation, brand, and ESG research, RepTrak turned to Dynata for access to large-scale consumer and B2B audiences and an end-to-end research support model.

Dynata provided RepTrak with its fully-permissioned first-party dataset, along with managed services for audience selection, survey scripting, and programming. As a result, RepTrak improved efficiency, better allocated internal resources, and accelerated project timelines and speed to market, while maintaining access to high-quality data at scale.

The RepTrak Company

Mark Haseltine

Chief Product & Technology Officer