Case Study: Havas Media Network achieves deeper social commerce insights with Dynata

Havas Media Network reaches 28,500 shoppers with Dynata for social commerce insights

Havas Media Network partnered with Snapchat to understand how brands can effectively engage Gen Z and Millennial shoppers in the competitive social commerce space. Their challenge was to break through the noise and capture the attention of these audiences in order to convert social browsing into purchases. To address this, they commissioned Dynata to conduct a comprehensive study.

Dynata implemented a complex, multi-modal research solution, surveying over 28,500 individuals across seven countries. The study combined quantitative and qualitative modules to map the ideal social commerce journey. The results were linked to Havas's proprietary data, providing deep insights. This research directly informed the creation of "The Next Gen Social Commerce Playbook," which generated significant media coverage and provided Snapchat with a clear roadmap for platform improvements to attract younger users.

Havas Media Network