Dynata
14 Case Studies
A Dynata Case Study
Hall & Partners, a leading strategic brand consultancy, needed a faster, more connected research and insights model to keep up with rapidly changing consumer behavior. To power its proprietary Hub platform, the company sought a data and insights partner that could improve operational efficiency, data quality, and speed to actionable insights. Dynata was selected to help transform its research process.
Using the Dynata Insights Platform, Dynata enabled Hall & Partners to automate audience selection, surveying, data processing, analytics, and reporting, with hub-ready data flowing into The Hub for visualization and storytelling. The partnership is expected to cut time spent on data collection from 60% to 10% and increase time spent advising clients from 10% to 50% by 2022, while improving agility, efficiency, and insight delivery.
Vanella Jackson
Global CEO