Case Study: Edgard & Cooper gains agile multi-country research capabilities with Dynata

Edgard & Cooper turns around research in 2 business days with Dynata

Edgard & Cooper, a pet food brand, sought to strengthen its new Consumer & Market Insights team's capabilities to support its scale-up phase in a competitive market. The challenge was to gain agile access to high-quality data for strategic decision-making without having to rapidly expand its internal team, requiring a flexible and scalable research solution from a vendor like Dynata.

Dynata provided a solution featuring flexibility, global reach, and speed, supporting everything from fast ad-hoc studies to a quarterly brand tracker across seven markets. This partnership enabled Edgard & Cooper to run numerous sophisticated research projects, gathering over 80,000 survey responses to inform key decisions without over-extending its team, a success underscored by the company winning a Silver Pentaward for packaging.

Edgard & Cooper