Case Study: m/SIX boosts brand awareness with Dynata and Quantcast

Dynata, Quantcast, and m/SIX optimize campaign effectiveness

m/SIX, a full-service media agency, was challenged with raising awareness of a recent merger for a global advisory client by targeting a very specific, high-value audience of C-Suite and Executive Decision Makers. To achieve this, they partnered with Dynata for its measurement and audience validation services.

Dynata implemented an ad effectiveness solution to measure lifts in key brand metrics like awareness and purchase intent. As a result of the campaign, which leveraged Dynata's validation capabilities, the agency achieved a 14% increase in brand awareness among the target audience, successfully meeting the client's goals.

m/SIX